While working for Russell Simmons management company, Cohen continued to expand both his artist list and influence, and is credited with being a force behind Run-DMCs huge Adidas endorsement, according to Complex . Cohen had a knack for savvy business, and became a major force in the hip-hop world, running Def Jam and then Warner Music Group, one of the major labels. In 2012, Cohen resigned from Warner, and went to start his own venture called 300 entertainment. The idea behind 300 was to be a new type of record label: a boutique venture that could still swing up and compete with the major labels. It signed artists like Fetty Wap and Young Thug. Google has invested $5 million in 300, according to Recode . Cohen will continue to run 300 until December 5, according to YouTube. And after Cohen leaves, 300 will continue. But Cohen’s new challenge will be bringing the thinking of music industry titans in line with tech companies.
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